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Haier Industrial Park is now a large facility in Lahore with 2 million units per annum designed capacity to manufacture, assemble and produce high-end home appliances and electronics. After 21 years of development, Haier has become the No. 1 home appliance brand in Pakistan. Currently Haier Air Conditioner is ranked #1 in market share for numerous years along with Haier Washing Machine. Haier Refrigerator is ranked #1 in market share. Haier Pakistan after producing Haier Air conditions. Refrigerators and washing machines extended its production to deep freezers, commercial air conditioners, televisions, microwaves and cooking appliances.
The success achieved by Haier Industrial Park has brought many benefits for both Pakistan and China. By creating thousands of professional jobs for skilled and non-skilled workers, Haier Industrial Park has not only given the country a high-quality manufacturing base for home appliances but it has also stood up for community building, Haier has always been forefront to help the people of Pakistan in natural calamities such as flood and covid pandemic.
2023 Casarte Launch
Haier Pakistan launched an international premium brand, fashioned after Italian elegance: "Casarte." Casarte stands for "Art of Home" and offers "Refined Living" to its elite users. This high-end brand's core product lines include artistic consumer electric appliances with advanced technology and unmatched quality
2022 Dragons of Asia Awards 2022
Haier has raised the bar once again! At the Dragons of Asia Awards 2022, Haier has bagged the Black Dragon Award for the Haier Digital Inverter+ Refrigerator in the category for best integrated marketing campaign.
2021 Launched Haier Smart Home Faisalabad
Haier continued to grow with the love and support of its customers. After the success of the Smart Homes in Lahore and Rawalpindi, Haier brought the same facility for its customers in Faisalabad. Haier Smart Home Faisalabad launched smart IoT enabled modern and latest home appliances to Faisalabad in June 2021.
2020 Haier Smart Home launched in Rawalpindi
In 2020 Haier Smart Home launched in Rawalpindi, thus introducing a new concept in smart living to the people of Rawalpindi. The launch was a great success and the grand opening attracted a lot attention and became the talk of the town in Rawalpindi.
2019 Chinese Vice President Mr. Wang Qishan Visited Haier Industrial Park
Chinese Vice President Mr. Wang Qishan along with Chief Minister Mr. Usman Buzdar visited Haier Industrial Park, strengthening the Pak-China relationship.
2019 Prime Minister Imran Khan Visited Haier Industrial Park
Haier was honoured to receive Prime Minister Imran Khan on his visit to Haier for inaugurating the Haier Industrial Park Phase II.
2019 Haier launched the first Smart Home of Pakistan
Haier launched the first Smart Home of Pakistan in Lahore bringing an amazing experience and life convenience to consumers.
Haier introduced IOT enabled Smart Laundromat in Punjab University Girl’s Hostel.
2017 Won PAS Award
Won PAS Award, Haier brand was highly acknowledged by customer and industry.
2017
Haier becomes first company to assemble Laptops in Pakistan
Haier has chalked up another achievement, becoming the first company in Pakistan to manufacture laptops – a development that puts Pakistan on the road to acquiring the necessary expertise in the manufacture of hi-tech electronics.The Surface Mount Technology (SMT) has been introduced for the motherboard circuit design/printing, a state-of-the-art laptop manufacture factory set up, Chinese engineers give continuous training to local staffs for manufacture and quality control technology transfer Haier Pakistan has clinched a government order to supply 200,000 locally manufactured Haier brand laptops to the Higher Education Commission (HEC), a constitutionally established independent, autonomous body which oversees, regulates and funds initiatives in the higher education sector in Pakistan. The laptops will be given to shining students in the nation’s leading colleges and universities as part of the Prime Minister’s initiative for free laptops for shining students.
2016
Haier “Save Water Save Pakistan” Campaign
Haier promoters carried large banners disseminating important information on the need and ways to consume water. The objective of the campaign was to generate positive publicity for Haier Brand, reflect good corporate governance and engagement with masses at a social level. All in all it was a successful campaign, which also coincided with the World water Day.
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2015
Haier Laptop Assembly Line
Haier Pakistan set up the 1st ever laptop local assemble factory in Pakistan, successfully fulfilled laptops labeled as 'Assembled in Pakistan’and produced 150,000 locally assembled laptops. A big milestone has been achieved to bring technology in Pakistan by Haier.
2015
Haier Mobile Phone Launch
Haier Pakistan has entered into the business of mobile phones; it launches 15 models including Smartphone into the market.
2015
Largest Capacity Deep Freezers
Haier Launched Pakistan’s largest capacity deep freezer. The capacity of the freezer is 19.2 cubic feet which can store large amount of food.
2015
Awarded with International Certificates
Haier Pakistan was awarded with International certificates of Quality, Reliability and Safety.
2014
Haier Distributed Laptops
Haier Pakistan has signed the contract for supplying and commissioning of Laptops to Government of Pakistan for Prime Minister Youth Program for talented Students. As part of the supply under this contract, 1000 sets laptops were locally assembled on the trail basis.
2014
First Laundry Solution
Haier Pakistan has launched its First Laundry Solution for female students of Punjab University Lahore. This state of the art installation will be a trend setter in the society to make the paradigm shift in conventional method to fully automated washings.
2013
Haier Pakistan and Cricket Relationship
Haier has sponsored Pakistan Cricket in Domestic as well as in International level to support Cricket activities in Pakistan which was about to obsolete after Sri Lanka Cricket Team accident in Lahore.
2013
Fully Automatic Washing Machine Production line
It is the first production facility of Fully Automatic Washing Machine in Pakistan;
2012
Deep Freezers and Television Assemble Line was Built Up
Deep freezer which has production capacity of 100 thousand units, at same year, The Television assembling line was built up, which has production capacity of 80 thousand units;
2008
Haier Refrigerator No1
Haier Refrigerator become the No.1 High end brand in Pakistan Market, which had share of 60%.
2007
Haier Brand Development
Haier Pakistan (Pvt) Ltd was built up, which shared by Haier Group and Ruba Group with investment of 500 thousand US dollars, where Haier Group has share of 55%, Ruba Group has share of 45%.
2006
Haier Brand Development
Haier Pakistan (Pvt) Ltd was built up, which shared by Haier Group and Ruba Group with investment of 500 thousand US dollars, where Haier Group has share of 55%, Ruba Group has share of 45%.
2004
Production of Microwave Oven
Microwaves assembly line was built up, which had production capacity of 100 thousand units;
2002
HNR Factory Started Production
The main product is Refrigerators, Washing Machines, Air Conditioners, overall production capability is around one million units;
2001
HNR Company (Pvt) Ltd
It was built up by joint venture of Haier Group and Ruba group, Haier Group has share of 30%, while Ruba Group has share of 70%, Until the end of 2012, overall investment has up to 42.697million US dollar.
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world.
Values & Technology
Scale
Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories.
Innovation
Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials.
Technology
Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
Branding Strategy
Haier’s global branding strategy aims at positioning the company as a local brand in different world markets in conjunction with enhanced product competitiveness and strong corporate operations. Haier’s international business framework encompasses a global network of design, procurement, production, distribution and after-sale services. Today, Haier has established 15 industrial complexes, 30 overseas production factories and bases, 8 design centers and over 58,000 sales agents worldwide.
Services
With the concept of “customers as the foundation of growth”, Haier provides a one-stop star service to its customers. production, manufacturing, to pre-sale, under sales and after sales service. Since 2002, Haier has successfully established a network of over 5,000 domestic professional service suppliers to deliver timely customized service.
Partners
Haier has established an extensive sales network around the globe. Key partners in perspective markets include:
China :Strategic alliance with Suning and Gome chain stores
America :Cooperation with TOP 10 retailers, e.g. SEARS, Lowe’s, HOME DEPOT,Best Buy, PC-Richard, Wal-Mart, Sam’s, Costco, Brands Mart and Target
Japan :Cooperation with TOP 10 retailers, e.g. YAMADA, KOJIMA and JUSCO
Europe :Cooperation with KESA, Media Market and Carrefour
Contact Information
Head Office Address: 4-B, Q-Block, Old College Road, M. M. Alam Road Extension, Gulberg-II, Lahore, Pakistan
